High Noon has issued a recall of two production lots of its vodka seltzer cans, saying that some packages contain cans mislabeled as Celsius Astro Vibe energy drinks, warning that consumption would “result in unintentional alcohol ingestion.”
The error occurred “when a shared third-party can supplier for multiple beverage brands mistakenly shipped empty Celsius Astro Vibe cans to High Noon’s production facility, which were then filled with High Noon vodka seltzer and packed into High Noon Beach Variety 12-packs,” Celsius said in a Wednesday news release.
A press representative at E & J Gallo Winery, which owns High Noon, told Newsweek it “is a small batch,” but was unable to provide the exact count.
Why It Matters
The mislabeled cans containing alcohol raise health concerns for many consumers, particularly minors and individuals who avoid alcohol for medical or religious reasons. Health officials and retailers often stress that consuming recalled items can lead to serious illness or injury.
High Noon and Celsius are among the top-selling brands in their respective categories, each holding a significant share of the market. The two companies operate independently and have no financial affiliation.
mpi34/MediaPunch /IPX/ AP photos
What to Know
Two production lots of High Noon Beach Variety 12-packs have been recalled, after “some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition with a silver top,” according to the company’s July 29 announcement.
The two production lots, High Noon UPC 085000040065 and Celsius UPC 8 89392 00134 1, were shipped to distributors in a handful of states: Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin. The mislabeled product was shipped from July 21 to July 23.
Consumers are encouraged to not drink the liquid in these lots and dispose of the Celsius Astro Vibe energy drink. If the cans have the following lot codes printed on the bottom of the can, they should not be consumed: L CCB 02JL25 2:55 to L CCB 02JL25 3:11.
The recall was triggered after High Noon “discovered that a shared packaging supplier mistakenly shipped empty CELSIUS cans to High Noon,” the company said.
“Celsius immediately launched a joint investigation with GALLO (parent company of High Noon) and the shared third-party can supplier connected to the mislabeled products,” Celsius said in a news release.
The statement continued, “While Celsius was not involved in the production, filling, or distribution of these products, we are working closely with High Noon, GALLO, and the U.S. Food and Drug Administration to ensure consumer awareness and safety. We are actively supporting High Noon’s voluntary recall efforts to best protect consumers.”
What Happens Next
Customers who purchased the specified High Noon Beach Variety pack should contact High Noon at consumerrelations@highnoonvodka.com.
As of Wednesday, no illnesses have been reported due to the recall.