Michael Jordan’s NASCAR team, 23XI Racing, has confirmed a major partnership with the well-known sports and entertainment collectibles brand, Upper Deck.
This development sees the extension of an existing relationship between 23XI Racing, which is co-owned by NBA legend Michael Jordan and NASCAR driver Denny Hamlin, and Upper Deck. The partnership started in 2024, focusing on creating exclusive trading cards and memorabilia that highlight the team’s successful history in the sport.
Upper Deck 🤝 23XI
The expanded multi-year collaboration will continue to highlight Upper Deck on-track with 23XI drivers and feature Upper Deck Authenticated memorabilia and race-used collectibles. pic.twitter.com/v6DWNYvQ1g
— 23XI Racing (@23XIRacing) February 27, 2025
Upper Deck is a brand many sports fans will recognize. They have established themselves as a leader in the collectibles industry over the past 30 years, known for the most part for their premium trading cards and autographed merchandise.
James Gilbert/Getty Images
They focus on a variety of major sports leagues, including the NHL, NBA, and NFL. With 23XI Racing, they’ve taken a step back into the sport of NASCAR after a 20-year break. This is big news for both the company, the team, and fans, as it promises to inject new energy into the NASCAR collectibles market once again.
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Upper Deck will be the primary sponsor for Tyler Reddick’s No. 45 Toyota Camry XSE, with the brand logo visible within the car’s livery.
Fans of 23XI Racing are in for a treat, too. They can look forward to 23XI Racing trading cards and an array of autographed memorabilia and special edition collectibles.
With NASCAR currently struggling to retain sponsorship, this partnership will help financially support Jordan’s long-term vision for 23XI Racing. It ensures financial stability and a boost in brand exposure on the grid. Joining forces with a respected brand like Upper Deck helps solidify 23XI Racing’s market position and sets them up for broader commercial success.
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The team’s growth has been impressive since its founding in 2020. 23XI Racing has moved from an underdog team to a championship contender in just a few years.
23XI Performance Over the Years
2025
- Drivers: 3
- Starts: 2
- Wins: 0
- Top 5 Finishes: 1
- Top 10 Finishes: 2
- Pole Positions: 0
- Did Not Finish: 1
- Points: 72
- Championship Position: 3rd
2024
- Drivers: 5
- Starts: 36
- Wins: 3
- Top 5 Finishes: 18
- Top 10 Finishes: 35
- Pole Positions: 4
- Did Not Finish: 8
- Points: 5031
- Championship Position: 4th
2023
- Drivers: 4
- Starts: 35
- Wins: 2
- Top 5 Finishes: 15
- Top 10 Finishes: 25
- Pole Positions: 3
- Did Not Finish: 8
- Points: 2344
- Championship Position: 6th
2022
- Drivers: 5
- Starts: 36
- Wins: 2
- Top 5 Finishes: 10
- Top 10 Finishes: 19
- Pole Positions: 1
- Did Not Finish: 14
- Points: 764
- Championship Position: 19th
2021
- Driver: Darrell Bubba Wallace Jr.
- Starts: 36
- Wins: 1
- Top 5 Finishes: 3
- Top 10 Finishes: 3
- Pole Positions: 0
- Did Not Finish: 4
- Points: 699
- Championship Position: 21st
Career Summary
- Total Starts: 145
- Total Wins: 8
- Total Top 5 Finishes: 47
- Total Top 10 Finishes: 84
- Total Pole Positions: 8
- Total Did Not Finish: 35
- Total Points: 8910
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