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Hailey Bieber’s beauty brand Rhode, has been acquired by the cosmetics company e.l.f in a deal worth $1 billion, according to a company press release.
Rhode, named after Bieber’s middle name, was launched in June of 2022 and over the past three years has become a mainstay in the beauty world and a dominant force on social media, thanks to its curated skincare and viral products.
Bieber, née Baldwin, has been married to the singer Justin Bieber since 2018 and is the daughter of the actor Stephen Baldwin, the youngest of the Baldwin brothers.
Bieber is not the first celebrity to achieve billionaire status through their beauty brand, and joins singers Rihanna and Selena Gomez in the billionaire beauty club.
Dave Benett/Getty Images for Rhode
This article will be updated.