Dollar General has announced a major summer savings initiative that will reduce prices in more than 1,000 of its stores across the United States.
Newsweek contacted Dollar General for comment via email on Friday.
Why It Matters
The discount campaign, which began this week and will run through Labor Day, includes significant markdowns on everyday essentials such as food, health and wellness items, beauty products, and household cleaning supplies.
The announcement comes after the company declared huge closures nationwide earlier this year, as reported by Newsweek.
What To Know
According to the company, approximately 40 percent of products in select departments will be available at lower prices. These in-store savings will be bolstered by weekly promotions and digital coupon offers through the myDG app and website.
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Among the highlighted events is “WOW Wednesday” on July 2, which will feature a surprise discount, and a special “7 Days of Savings” promotion from July 6 through July 12, offering up to 50 percent off a different item each day.
The initiative also includes back-to-school discounts, with weekday digital coupons providing $5 off purchases of $25 or more, and special 30 percent off coupons for teachers.
This campaign builds on earlier pricing changes implemented by the company earlier this year. Dollar General had already reduced prices on approximately 200 items and continues to offer roughly 2,000 products at or below the $1 price point.
Dollar General operates more than 20,500 stores across 48 states and in Mexico. The company says registered myDG users can save between $300 and $500 each week by combining digital coupons with in-store offers, making this one of its most ambitious savings strategies to date.
What People Are Saying
Emily Taylor, Dollar General’s Executive Vice President and Chief Merchandising Officer, said in the company announcement that the summer campaign is designed to help families navigate rising costs. “Customers from all walks of life seek ways to save on items they need and want, and DG is here for what matters, helping them stretch their budgets. With kids home from school, there’s often additional meal prep and a desire for additional activities. Our discount offers are designed to enhance affordability on the items our customers need and want.”
Dollar General states on its website: “The yellow Dollar General store sign is a popular symbol of value. Our convenient, everyday low prices model has survived and thrived through the decades. The company remains true to the humble ethic of hard work and friendly customer service embodied by the founding family. About a quarter of Dollar General’s merchandise still sells for a dollar or less. The simplicity that defined our past is the engine that drives our success today.”
What Happens Next
The announcement comes at a time when many American households remain under pressure from inflation and are seeking greater value from everyday purchases. Dollar General’s move is indicative of the growing competition among discount retailers to win over cost-conscious consumers during the peak summer shopping season.
Details on savings events and items may be found weekly at dollargeneral.com/deals.