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Cracker Barrel has reversed course on its recently unveiled minimalist logo and will continue featuring the beloved “Old Timer” figure—known informally as Uncle Herschel—following widespread customer backlash.
Even President Donald Trump weighed in on Cracker Barrel’s controversial rebranding Tuesday on Truth Social.
The company said in a statement Tuesday: “We said we would listen, and we have,” affirming that the classic imagery will remain part of its branding, reflecting its commitment to upholding its heritage and country hospitality.
The redesign had removed familiarity from the logo, which sparked criticism from loyal patrons who felt the change erased the chain’s signature charm.
This is a breaking news article. Updates to follow.
Associated Press